1 877 Kars for Kids
K-A-R-S Kars for kids
1 877 Kars for Kids
Donate your car today
Those are the lyrics to the most maddeningly catchy jingle on the radio today. I looked for an audio link to embed in this blog, but couldn’t find one. That’s probably a good thing, because trust me you’d end up with the melody kicking around the inside of your head for at least the next two hours.
So that got me to thinking. The song itself is evil genius — a marketer using all the unfair advantages of auditory cocaine to the company’s benefit. But that’s balanced out by the positive dividend, right? I mean after all the song is a means (a vehicle?) for raising money for some worthy causes.
But what are the worthy causes? They don’t really say in the ad. All we know is that it benefits Kids, or maybe Kidz since they don’t spell that part out in the lyrics.
Well, after a search on the web, it turns out that Kars for Kids is affiliated directly with “Oorah” a camp in upstate New York. Kars for Kids gives its donations exclusively to Oorah. And Oorah is a camp to bring the teachings of Orthodox Judaism to children of non observant Jews.
So, it seems like Kars for Kids has a great business model: they provide a service to people who get a tax write off of $500 (no expense for Kars for Kids) for donating their car; Kars for Kids then sells the parts or auctions the car for likely considerably more than $500, and provides the proceeds to help run the camp and spread the gospel….well not the gospel, but the talmudic equivalent. The money definitely goes to Oorah, but Kars for Kids is not really a 3rd party but a subsidiary of Oorah. I wonder how much the counselors are paid.
Nothing they are doing is illegal. But the whole thing seems very unethical…clearly the extra K is not for Kosher. Especially when the song is looped through about five times in the 30 second ad, but the details of the exclusivity (in both number and mission) of the charity involved is never mentioned. Maybe “Kars for teaching Orthodox Judaism in upstate New York to Kidz” would throw off the meter. But I’m guessing it was a purposeful decision to appeal to a wider audience who might think their donations are going to help kids combat a more life threatening condition than secularism.